Hi, I'm Imtiaz 👋
Leader | Shopify Expert | CRO & Analytics Enthusiast
IAS

More about myself..

Self-Taught Web Developer focused on creating scalable, conversion-optimized solutions across Shopify and modern web platforms. My journey began in software QA, where I developed a keen eye for detail and a solid foundation in testing and quality assurance. I began working with Bentley iTwin-JS and Blazor technologies, where I contributed to test planning, automation mapping, and dev-build validation. This cross-functional experience has given me deep insights into both frontend and backend workflows. Self-taught and constantly evolving, I transitioned into web development with a focus on Shopify, JavaScript, Liquid, React, Blazor. Over the years, I’ve worked hands-on with Shopify Plus storefronts, managing end-to-end development, CRO improvements, and integrations with tools like GTM and Google Analytics. After several impactful years in the QA and development space, I am always progressing towards a mission to create smarter systems and meaningful digital experiences.

Work Experience

C

CloudVerse

May 2025 - Present
Shopify Developer
Completely revamped the Shopify Plus website for the brand with a modern, high-performance design and enhanced features. Implemented advanced customizations using the Shopify Theme Customizer, as well as Liquid, HTML, and CSS where necessary. Collaborated closely with system architects to ensure seamless and continuous integration with all connected systems.
Y

Youtube

Dec 2024 - Present
Content Creator
Creating Content on Google Tag Manager, Google Analytics 4, Shopify Development and Conversion Rate Optimization. The channel is focused on providing valuable tips and trick on Shopify Development and providing valuable insights and tutorials to help businesses optimize their online presence and improve their conversion rates.
F

Freshsandouk

Oct 2024 - March 2025
CRO and QA Analyst
When I joined FreshSandouk was in development phase and it required major Optimzation on both web and mobile fronts, So I intially started implementing the Google Tag Manager and Google Analytics 4 on this website to track the user behavior and conversion rate. Highlighted major bugs and issues in the platform which definetly elevated the UI/UX and core functionality fronts. Created custom events and triggers to track the user interactions with the website. Analyzed the data collected from the Google Analytics 4 and created reports to improve the conversion rate of the website.
B

Bentley Systems

Oct 2018 - Jan 2025
Software Quality Assurance Engineer
Served as QA Lead for Bentley’s Engineering Data Manager and the OpenPlant Suite (OPPA, OPM, OPPID, OPSE, ProStructures), focusing on automation and quality assurance. Responsibilities included writing and executing automation scripts using Playwright and TestComplete, analyzing user workflows based on Project Manager input, and conducting QA for alpha releases of AutoPLANT and IMCA. Also managed defect logging and enhancement tracking throughout the software development lifecycle.

Skills

Shopify
Shopify Plus
Liquid
HTML
CSS
React
Next.js
Tailwind
Node.js
SQL
Javascript
Jira
Git/Github
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my recent ventures.

BEKIND

Setting up this Shopify Store from Scratch by utilizing OOTB 'Sense' theme as the foundation and implemented advanced customizations using the Shopify Theme Customizer, as well as Liquid, HTML, and CSS where necessary. Collaborated closely with system architects to ensure seamless and continuous integration with all connected systems.

Shopify Admin and Theme Customizer
Liquid
HTML
CSS
Javascript

Leather Shoe

Improved the appearance and functionality of the Leather Shoe Shopify Store which helped increase the conversion rate by 20%.Collaborated closely with system architects to ensure seamless and continuous integration with all connected systems.

Shopify Admin and Theme Customizer
Liquid
HTML
CSS
Javascript
Built as Hobby

Building things that makes a difference.

I like to make things that makes a difference. My hands are never tired until i make something that amazes me. In my spare time, I explore the world of web with exiciting self projects and learn by self. Learning by self allows me to see my mistakes and find the solution on my own to grow quickly and keep things in mind while working for production projects. Below are some of the latest ideas I have been working. I have also included the links to github for it.

  • A

    Amazon to Shopify Product Scraper

    Islamabad, Pakistan

    Amazon to Shopify Product Scraper This project is a simple JavaScript snippet that scrapes product data from an Amazon product page and formats it for Shopify-compatible CSV import. It extracts product details like title, price, description, and images — then generates structured JSON entries that can be used to populate a Shopify store
Contact

Get in Touch

Want to chat or discuss a project? Just shoot me a dm shoot a direct email and I'll respond whenever I can. I will ignore all spammings.